At MORNING LACE ("MORNING LACE," "we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or use morninglace.com (the "Site"), purchase our products, contact us, or otherwise interact with our services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our Site or Services.

1. Information We Collect

The information we collect depends on how you interact with our Site and Services.

Information You Provide Directly

When you place an order, create an account, contact us, subscribe to our emails, or otherwise interact with our Site, you may provide information such as:

• Full name
• Email address
• Phone number
• Billing address
• Shipping address
• Order information
• Product and purchase information
• Payment and transaction information
• Account information
• Customer service communications
• Any other information you choose to provide to us

We only collect information that is reasonably necessary to provide our Services and operate our business.

2. Payment Information

When you make a purchase, your payment information is processed by our third-party payment providers.

We may receive information such as payment confirmation, transaction status, billing information, and other information necessary to process your order.

We do not generally store your complete credit card or debit card information on our own servers.

Payment information is handled by the applicable payment processor according to its own privacy policy and security practices.

3. Information Collected Automatically

When you visit our Site, certain information may be collected automatically.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Language preferences
• Pages visited
• Products viewed
• Referring website or source
• Date and time of visits
• Information about how you interact with our Site
• Other technical or usage information

We may collect this information through cookies, pixels, analytics tools, and similar technologies.

4. Cookies and Similar Technologies

Like many online stores, MORNING LACE uses cookies and similar technologies to improve your browsing experience and understand how visitors use our Site.

Cookies may be used to:

• Remember your preferences
• Keep items in your shopping cart
• Process orders
• Understand website traffic and usage
• Improve our website and services
• Measure advertising performance
• Provide relevant advertising
• Understand how visitors interact with our products and content

Our Site is powered by Shopify, which may use cookies and similar technologies as part of providing its services.

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Site.

For more information about Shopify's privacy practices, please review Shopify's applicable privacy policies.

5. How We Use Your Information

We may use the information we collect for purposes including:

Providing and Fulfilling Orders

We use your information to:

• Process and fulfill your orders
• Process payments
• Arrange shipping and delivery
• Provide order confirmations
• Send shipping and tracking updates
• Handle returns, refunds, and replacements
• Provide customer support

Operating and Improving Our Website

We may use information to:

• Maintain and operate our Site
• Improve our products and Services
• Understand customer preferences
• Analyze website performance
• Improve the shopping experience
• Detect technical problems

Marketing and Advertising

Where permitted by applicable law, we may use information to:

• Send promotional emails
• Inform you about new products or collections
• Provide special offers
• Measure marketing campaigns
• Show advertisements that may be relevant to you
• Measure and improve the effectiveness of our advertising

We may use advertising and analytics technologies provided by third parties, including platforms such as Meta and other advertising or analytics providers.

You may opt out of promotional emails at any time by using the unsubscribe link included in our marketing emails.

6. How We Share Your Information

We may share personal information when reasonably necessary to operate our business and provide our Services.

This may include sharing information with:

Shopify

Our online store is powered by Shopify. Shopify may process personal information as necessary to provide ecommerce, hosting, checkout, security, analytics, and other services.

Payment Providers

We may share information with payment processors to process your payments and complete transactions.

Fulfillment and Shipping Partners

We may provide necessary customer and order information to fulfillment providers, warehouses, shipping companies, and delivery partners so that your orders can be processed and delivered.

This may include:

• Name
• Shipping address
• Phone number
• Order information
• Tracking information

Analytics and Technology Providers

We may use third-party providers that help us understand website traffic, customer behavior, website performance, and business analytics.

Advertising and Marketing Partners

We may share certain information with advertising and marketing partners when necessary to provide, measure, or improve advertising campaigns.

Legal Requirements

We may disclose information if required or permitted by applicable law, regulation, legal process, or governmental request.

We may also disclose information when reasonably necessary to:

• Protect our rights
• Prevent fraud
• Investigate potential misuse
• Protect the security of our Site
• Enforce our policies or agreements
• Protect our customers or other individuals

7. Advertising and Analytics

We may use third-party advertising and analytics services to understand how visitors interact with our Site and to measure the performance of our advertising.

These technologies may include cookies, pixels, tags, and similar tracking technologies.

For example, advertising platforms may use information about your interaction with our Site to help measure advertising campaigns or show you advertisements on other websites or platforms.

These third parties may process information according to their own privacy policies.

You may have options to control certain forms of targeted advertising through your browser, device settings, or the relevant advertising platform.

8. Your Choices

Depending on where you live and applicable law, you may have choices regarding your personal information.

You may:

• Unsubscribe from promotional emails
• Request access to certain personal information
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request information about how your information is used
• Withdraw consent where processing is based on consent

To unsubscribe from marketing emails, simply use the "Unsubscribe" link included in the relevant email.

Please note that even if you unsubscribe from promotional communications, we may still send you necessary transactional messages, such as order confirmations, shipping updates, or customer service communications.

9. California Privacy Rights

If you are a California resident, you may have additional rights under applicable California privacy laws.

Depending on the circumstances, these rights may include the right to:

• Know what personal information we collect and how it is used
• Request access to personal information
• Request deletion of personal information
• Request correction of inaccurate personal information
• Opt out of certain forms of sale or sharing of personal information
• Receive information about the categories of personal information collected and disclosed

To submit a privacy request, please contact us using the information provided below.

We will verify your request as required by applicable law before processing it.

10. Children's Privacy

Our Services are intended for a general audience and are not directed toward children.

We do not knowingly collect personal information from children under the age required by applicable law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us at support@morninglace.com.

If we become aware that we have collected personal information from a child in circumstances where it should not have been collected, we will take reasonable steps to delete that information.

11. Data Security

We take reasonable measures to protect personal information from unauthorized access, use, alteration, or disclosure.

However, no method of electronic transmission or storage is completely secure.

Therefore, while we take reasonable steps to protect your information, we cannot guarantee absolute security.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information may depend on factors such as:

• Whether we need the information to provide our Services
• Whether you have an account with us
• Whether the information is needed to complete a transaction
• Legal or regulatory requirements
• Accounting or tax requirements
• Resolving disputes
• Enforcing agreements and policies
• Preventing fraud or abuse

When information is no longer reasonably necessary, we may delete or anonymize it where appropriate.

13. Third-Party Websites and Links

Our Site may contain links to third-party websites, services, or platforms.

These third-party websites operate independently from MORNING LACE and may have their own privacy policies and terms.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

14. User-Generated Content and Reviews

If you submit a product review, photograph, testimonial, or other content to a publicly accessible area of our Site, that information may be visible to other visitors.

Please do not submit personal information that you do not want to make publicly available.

By submitting publicly visible content, you acknowledge that other people may be able to view, copy, or otherwise use that information.

15. International Data Processing

Depending on the services and providers we use, your personal information may be processed or stored in countries other than the country where you live.

By using our Services, you acknowledge that your information may be transferred, processed, or stored in locations where our service providers operate, subject to applicable privacy laws and appropriate safeguards.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our business practices
• Our Services
• Technology
• Legal or regulatory requirements
• Privacy practices

When we make changes, we will update the "Last updated" date at the top of this Privacy Policy.

We encourage you to review this page periodically to stay informed about how we handle personal information.

17. Contact Us

If you have any questions about this Privacy Policy, your personal information, or our privacy practices, please contact us:

MORNING LACE
Email: support@morninglace.com